Eresin, President of the Turkish Hoteliers Association, said, “I am pleased to say that Istanbul has surpassed the average of all European destinations in terms of occupancy and income per room both in May and in the 5-month period.”
The President of the Turkish Hoteliers Association (TUROB), Muberra Eresin, in her speech at the TUROB June meeting, said that they are happy to be able to say "hello" to the vitality they have longed for the last 2 years.
Stating that the hotel occupancy rate in Istanbul in May 2022 was 78.4%, and looking at May 2019, this rate was 58.2%, Eresin said:
“When we take the month of May alone, we see an incredible success in Istanbul. We only compare the figures for 2022 with 2019. The years 2020 and 2021 are actually two years that we completely ignore for the tourism sector.
When we look at the first 5 months of this year, the occupancy rate in Istanbul was 66.8%, compared to 69% in the first 5 months of 2019.
Therefore, when we look at the first 5 months, we are behind 2019, but when we look at only May, we are in a much higher place than 2019. In fact, this upward trend continues.”
Emphasizing that room prices are the most pleasing development, Eresin said, “The increase in our room revenues is visibly followed by Europe as well. Our daily room price in Istanbul was 127.4 Euros in May 2022. This figure was 81.7 euros in 2019.
Currently, Istanbul is doing pretty well at average room rates. When we look at the revenue per room over the total number of rooms, it was 99.8 Euros in May 2022. This figure was 42.5 euros in 2019.”
Eresin stated that, when looking at Turkey in general, while the price of rooms sold per day was 103.9 Euros in May 2022, it was 68.5 Euros in 2019 the revenues obtained per room over the total number of rooms were measured as 73.1 euros in May 2022 and 37.3 euros in 2019.
He said that while the price of rooms sold per day in the January-May period was 104.9 Euros in 2022, this figure was 80.4 Euros in the same period of 2019. While it was 55.5 euros, it increased to 70.1 euros in 2022.
I must say with great pleasure that Istanbul has surpassed the average of all European destinations in terms of occupancy and income per room, both in May and in the 5-month period.”
Stating that the increase in demand continued with the second half of the year, Eresin said that they saw that 2022 would be much better than 2021, and that the possibility of catching the 2019 figures on a yearly basis was very high, and that they hoped to pass 2019.
Emphasizing that the increase in investments in the accommodation sector has started again, Eresin stated that according to the data of the Ministry of Industry and Technology, 42 new hotel projects in 23 provinces across Turkey received investment incentive certificates in the first 4 months of this year and that the total of these investments seems to be completed using an incentive amounting to 1 billion 892 million Turkish Liras.
Also, as the prices of hotels increased, most of the tourists prefer to buy a property in Turkey and stay in their own homes and enjoy their remaining budget for their holiday purposes.